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The Tennis Channel

As the media AOR for Tennis Channel, the challenge for 2019 was to increase awareness while driving ratings to the French Open, the sport's second major of the year, with 15 days of live coverage across the network and its streaming service, Tennis Channel Plus.

MODCO developed a video/digital strategy that optimized tactics and placements resonating with the target audience - affluent and educated adults 25-54 - while maximizing frequency of messaging to key markets, New York and Los Angeles, through a partnership with A4.

A4's Multi-Screen Closed-Loop solution provided accurate Reach, Frequency and Conversion against a target household segment across digital and linear media utilizing census-level viewership data from 12.5 Million households across all 210 Nielsen DMA's.

Social media placements, across Facebook video and display, were geo-targeted to New York and Los Angeles adding an additional 3M impressions to the media campaign.

MODCO is continually proactive, fast, and innovative. They deliver creative and cost-effective media buying opportunities that provide a solid ROI.

— Neil Roberts, Executive Director Marketing, Tennis Channel
increase in younger demographic groups
in streaming service revenue
increase in audiences watching live