Connecting creative to the consumer through superior media strategy

We take a holistic POV to solve your challenges - a strategic understanding of the whole business problem and what part media does (or doesn't) play in solving it. We want to build relevant solutions as a team from the beginning, not tacking on media at the end once everything else is done.

Strategy & Research

  • Media & Communications Strategy
  • Marketplace Insights
  • Competitive Research
  • Consumer Profiles & Media Consumption

Media Planning

  • Media Mix & Investment Analysis
  • Targeting Segmentation
  • Media Brief & RFP Build out
  • Tactical Plan Development for all channels

Media Buying

  • IO Issuance & Processing
  • Vendor Relationship Management
  • Spec Development & Delivery
  • Asset Trafficking & Management

Reporting & Analytics

  • Measurement Plan Development
  • Online Media Analytics Dashboards
  • Integration of media and 1st party data (CRM / Sales / Marketing / Historicals)

Inhouse Services

  • Brand and Performance Advertising Media strategy, Planning, Buying , Execution , Activation & Optimization
  • Digital ( SEM, Paid Social, Programmatic & Display CTV , OTT, Podcasts, OLV etc..)
  • Traditional media including TV, Radio, OOH, Print, Cinema
  • Analytics, Insights Reporting & Data Management
  • Email marketing, direct mail, digital conversion
  • Experiential Marketing
  • Consumer Insights
  • E-Commerce and DTC strategy
  • Social Media & Influencer Marketing
  • Servicing all of North and South America (including LATAM)

MODCO Group Partner Services

  • Creative / Brand Design & Identity, Content & Evolution
  • Web Development, SEO and UX
  • Public Relations
  • Production
  • Buying in 26 other countries