MODCO has been the media AOR for TAP Air Portugal since 2016. They came to us with an interesting challenge: to build awareness for their new Stopover program amongst travelers in key US hubs for the brand.
We blended selective high impact media, events and OOH placements to grab the attention of potential travelers and reinforced the TAP stopover offer through contextually targeted placements to drive ticket sales.
Our arguably greatest success for the brand has been our micro influencer approach. We've been able to produce hundreds of pieces of beautifully shot content introducing TAP (and Portugal) to consumers in an authentic way through our army of influencers.