Cloudflare approached MODCO with the challenge of building awareness as a best-in-class, enterprise-level solution.
Considering the specificity of Cloudflare’s product offering, MODCO built a custom target audience of high-level IT decision makers and senior decision “influencers”. Profiles influenced psychographic targeting, niche site alignment, and strategic OOH placements to speak to these individuals both in digital and physical environments.
To better understand campaign impact, MODCO not only evaluated lift in site sessions, but the impact to the Cloudflare sales funnel. Lead form submissions were tracked through sales systems to verify validity and value. These integrations allowed leads to be attributed to a placement level for digital media, directly attributing enterprise level plan sales to partners.