• Swiss International Air came to MODCo looking to increase sales for business and first class travel and specifically grow seat sales on new direct flights from San Francisco (SFO) to Switzerland.
• Targeted business passengers on flights that were 8+ hours long to reach travelers whose companies would be more likely to executive business class upgrades.
• Compiled a highly targeted list of corporate offices within 75 miles of SFO to efficiently manage B2B media spends and increase ad efficiency.
• Marketed to key business travel booking personnel through targeted outdoor media placements where the creative mimicked Swiss Air’s first class experience.
• 11% growth in the new direct flights during the campaign period.
• Based on its success, Swiss Air rolled out the MODCo-built strategy to new, untapped markets.
SCOPE OF WORK
• Activation Strategy
• Strategic Partnerships
• Media Planning & Buying
• Social Strategy/Paid Social