To increase Rebecca Taylor's brand awareness and drive sales by implementing enhanced creative in more strategically aligned online environments
Implemented more innovative targeting online to reach the Rebecca Taylor audience (Affluent Women 30+) in the right place and at the moment of purchase
Utilized strategically placed Out of Home media in affluent areas of Manhattan to build awareness and direct key consumers to Rebecca Taylor stores
• We increased awareness among affluent and fashionable women by running online banner ads on NY Times, WSJ, and NY Mag's fashion and lifestyle sections - with online media driving over 27MM impressions!
• We increased qualified unique visitors to the Rebecca Taylor e-commerce site by 1,680%
• Week over week, Rebecca Taylor's overall CTR was 3x higher than the Apparel/Luxury industry benchmarks, and we decreased the drop-off rate from checkout pages to sales by 32%
• OOH media around Lincoln Center during Fashion Week broke through the clutter and was noticed by fashion insiders and influencers, and received press mentions on key blogs