RAY BAN

Brand Activation

This sunglass company, which includes Rayban and Sunglass Hut, and Arnette, needed assistance in their co-sponsorship   programs. They had an in-house design team, but were looking for a fresh viewpoint. We handled creative and production of all POS materials for various product placement commitments.

• Built into our specialty of targeting A18-34, income $50K+, secondary target A14-24, income $30K+ ranging a large diversity of markets with budgets ranging from starting at 1.5M+ on a national level

• Built co-branding relationships to create dynamic creative relationships completing programs for Men in Black II, Daredevil and Charlie’s Angles II: Full Throttle for Ray Ban and Grind for Arnette as well as a Tour De France initiative for Revo

• Created POS forms that matched the marketing – a rotational hanging cube to promote “Charlie’s Angels”, utilized for its ability to show the familiar film imagery and associated product shots.

• Executed our understanding of organization, management and cost-consciousness in order to create a seamless campaign

Success! Our work has not gone unnoticed – We successfully married various products to movies, music and events of cultural relevance to increase brand awareness, equity and profitability.

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