Working closely with our creative partner, we refreshed this rapidly growing international brand's visual identity, and led creative and media strategy and execution of all traditional and digital advertising efforts across apparel, general merchandise and beauty categories.
MODCo amplified this brand's message by enlisting supermodel Karlie Kloss and leveraging her strong social media following through custom digital programs. Local NYC media also helped increase foot traffic to stores by 9% during campaign.
• Media and Communications
• Media Planning & Buying for Outdoor, Social and Digital.
• Custom Digital Programs.
• Experiential Programs.
• Strategic Partnerships.