HARRY WINSTON

Brand Activation

THE CHALLENGE

• Attract a new audience to Harry Winston, a well-known and respected brand, without alienating their core ‘Old Hollywood’ customers.

OUR APPROACH

• Conducted real-time, in-person market research with current customers and customers of competitors’ to gain insights.

• Utilized syndicated research tools to uncover key information on luxury marketers’ advertising trends and consumers’ media consumption and habits.

• Developed a two-pronged media strategy to connect with the untapped luxury consumer while also engaging the high-end ‘Old Hollywood’ base

THE RESULTS

• Proved media effectiveness and quality through advanced tracking that correlated costs and leads.

• First 6 months…reduced cost per lead by 37%.

• 5 Years later…new-to-market bridal lines accounted for the majority of sales for the brand.

SCOPE OF WORK

• Activation Strategy

• Strategic Partnerships

• Media Planning & Buying

• SEM

• Display

• Digital Video

• Ecommerce

• Social Strategy/Paid Social

• Analytics

• Print

Let’s Talk.

CONTACT