2K SPORTS

Brand Activation

THE CHALLENGE

• Consistently build awareness and drive sales for NBA2K video game franchise year over year, 2K Sport’s premiere basketball release.

• Dominate and drive video consumption in a landscape that is drastically fragmented for Men 18-34.

OUR APPROACH

• Consistently broke the traditional application of TV and approached video consumption holistically to maximize the use of NBA2K videos spot across all channels.

• Saturated top tier markets with out of home transit media to build total impressions and frequency.

THE RESULTS

• NBA2K consistently achieved 5 screen success delivering 100+ Million Men 18-34 impressions across Broadcast TV, Console TV, Mobile, Tablets and Digital Video.

• Applying TV style negotiations to Digital partners resulted in a 30% decrease in CPMs on digital screens.

• Outdoor placements consistently delivered over 250+ Million impressions across four markets, using innovative creative executions that drove press and PR mentions.

SCOPE OF WORK

• Brand & Communication Strategy • Activation Strategy • Strategic Partnerships • Media Planning & Buying: Digital Display, Print, SEM, Video/Audio, Broadcast TV, Paid Social, Outdoor, Guerilla and Experiential, Native and Custom Editorial Programs

Let’s Talk.

CONTACT