True Religion Brand Jeans


Media Agency Partner Since 2011

Our work for True Religion has encompassed many brand and product directions, and evolutions in our media strategy.

• Developed custom content and integrated programs with media partners

• Broke from the seasonal fashion print world 

• Made first step into paid social executions across all platforms 

• Produced NBA Sports partnerships and TV integrations 

• Delivered first to market Outdoor executions and experiential events 

• Rebooted SEM strategy and management 

• Provided ongoing competitive landscape and consumer segmentation research 

• Focused on integrated budget analysis and media performance through custom dashboards

The Results

90% increase in new visitors to the site (2016/17). 

Sales up 24% during period. 

Positive brand sentiment lift of 9% and growing.

TV, Print, Outdoor, Digital, Social, Strategic Partnerships, SEM, SEO