As part of our strategy, MODCo created three consumer personas, built off in-depth analysis of Brahmin’s data and supplemented with third party data from research.
Media executions, creative, and copy were segmented and targeted to each persona (including geographically) allowing for meaningful 1:1 conversations with current and new consumers. The successes we’ve seen from this hyper-targeted strategy have proven that one size doesn't fit all, and personalization continues to deliver results.
8% Ahead of revenue goal
~30% Growth in site traffic
Over 30% of total revenue is attributed to paid media